GCSx came to Hangzhou for an afternoon of talks, a roundtable and open conversation on how Chinese brands build their names abroad: international communications, brand building and growing in overseas markets. The roundtable brought together the brand, service-partner and overseas-media views on telling a good going-global story and earning the trust of local users.
Theme: Helping the world understand Chinese brands
Highlights
- Chris Pereira on why going global starts with making friends first
- Ulike's global PR lead on telling a Chinese brand's story overseas
- A roundtable moderated by Victor Gao with Ulike, Seel and UK journalist Robert Postings
- An introduction to Trusted Reviews and Wareable, and how brands can work with them
What came out of it
- Seel's marketing director on the roundtable: thoughtful after-sales service is one of the keys to winning local users' trust and growing a brand overseas for the long term
- Face-to-face connections between Yangtze River Delta companies going global, overseas media and partners, opening the door to follow-up collaboration
Speakers and guests
- Chris Pereira · Founder · Global Connect Show
- Matt · Global PR Lead, International Business · Ulike
- 牛炜 · Marketing Director · Seel
- Robert Postings · UK journalist
Partners
Sponsor: Seel; Brands and partners sharing: Ulike, Seel; Media resources presented: Trusted Reviews and Wareable (Candr Media)
Photos
Chris Pereira opens GCSx Hangzhou
Introducing media content types and ways to work together
Guests listening to the talks
Guests swapping going-global experience and ideas
Speakers and guests at GCSx Hangzhou