GCSx brought IFA CEO Leif Lindner to Shenzhen for an afternoon tea with brands going global. The conversation covered how brands localize overseas, how to build real connections at a trade show, the shift from value for money to original products, and why Europe can’t be approached with a single playbook.
Theme: Sharing experience on going global
Highlights
- IFA CEO Leif Lindner and media and PR expert Joseph Haagensen on localization, building connections at trade shows and Europe’s many markets
- Consumer electronics brands, plus new energy, robotics, mobility, health and SaaS companies
- Leif Lindner: “Now ‘created in Shenzhen’ shows the value of products: they are built with AI, good craftsmanship, and a clear sense of what consumers want.”
What came out of it
- Covered by Shenzhen Daily (“IFA CEO: ‘Created in Shenzhen’ shows value of products”), with Lindner’s Shenzhen visit also reported by Yicai Global and China News Service
Speakers and guests
- Leif Lindner · CEO · IFA
- Joseph Haagensen · Media and PR expert
Partners
IFA Management Team
Photos
Leif Lindner speaking on the panel
Leif Lindner talks with a Shenzhen Daily reporter
A guest speaker shares experience going global
At the GCSx Shenzhen backdrop