Brands going global, cross-border service providers and destination promotion agencies met in Shenzhen to talk about Europe with people who work there. The themes: answer why, where and how before going global; European compliance is both a hurdle and a moat; Europe is not a single market; and trust comes from local endorsement, not from advertising first. Held with Yicai.
Theme: Closing the information gap: talking Europe with the professionals
Highlights
- Speakers from London & Partners, Grandall Law Firm, PartnerBoost and Yicai, with GCS founder Chris Pereira
- Why go, where to go and how: the questions to answer before going global
- Ethan Lin, PartnerBoost: “European consumers trust recommendations from their own people. Build trust with local content first, then scale up the ads; the order can’t be reversed.”
- Monica Sun, Grandall Law Firm: “Compliance isn’t a cost, it’s a competitive barrier.”
Speakers and guests
- Lesley Li 黎喻 · VP, South China · London & Partners
- Monica Sun 孙艳华 · Partner · Grandall Law Firm (at the time)
- Ethan Lin 林子明 · Head of National Sales · PartnerBoost
- Chris Pereira · Founder · Global Connect Show
- Sun Ji 孙冀 · Director, Global Center · Yicai
Partners
Yicai
Photos
Guests at GCSx Shenzhen 2026
The panel on entering and growing in Europe
A speaker on European compliance
Speakers and guests at GCSx Shenzhen 2026