Global Connect Show @ IFA 2025
- Sep 9, 2025
- 1 min read
Updated: May 7
Global Connect Media Day @IFA 2025 positioned Chinese innovators at the centre of one of IFA’s key official media events, giving brands a high-visibility platform to meet top journalists and showcase their latest breakthroughs.
Held inside the IFA exhibition venue, the event brought together nearly 20 innovation-driven brands and over 60 major media outlets from Europe and North America.
Brands presented flagship products through hands-on demos, while judges from leading media organisations conducted on-site evaluations. IFA CEO Leif Lindner opened the event and met each exhibiting team.
As Leif Lindner noted, China’s leadership in consumer electronics, home appliances, AI and sustainability was reflected throughout IFA, and Global Connect Show served as a key platform bringing that innovation to global audiences.
