Past events · GCS

Global Connect @ IFA 2025

· Messe Berlin

Chinese innovators at the center of one of IFA’s official media events

Global Connect Media Day @ IFA 2025

Global Connect @ IFA 2025 brought brands, international media and industry partners together at Messe Berlin, as part of IFA’s official program, for hands-on product demos, conversations with the press and talks from IFA CEO Leif Lindner, GCS founder Chris Pereira and PartnerBoost founder and CEO Alan Gu.

Highlights

  • Opened by IFA CEO Leif Lindner, on IFA’s official program
  • Talks from GCS founder Chris Pereira and PartnerBoost founder and CEO Alan Gu
  • Nearly 20 brands and 60+ media outlets from Europe and North America
  • Art meets Tech, with a photo exhibition by Carsten Sander

What came out of it

  • Best of Global Connect, voted by the media in the room: Status Audio, Ulike and Rokid
  • Covered by House Digest and BGR

Speakers and guests

  • Leif Lindner · CEO · IFA
  • Chris Pereira · Founder · Global Connect Show
  • Alan Gu · Founder & CEO · PartnerBoost

Video

Photos

  • Guests at Global Connect @ IFA 2025Guests at Global Connect @ IFA 2025
  • The Best of Global Connect trophiesThe Best of Global Connect trophies
  • A media interview on the floorA media interview on the floor
  • IFA 2025IFA 2025
  • IFA 2025IFA 2025

Coverage